Android App Contests and Promotions

Android App ChampionWinning an app contest is a great way to get great exposure for your Android app, and possibly some cash immediately.  Several big-name apps got catapulted into the public eye when they won an app contest.

As I discuss in the Android Income Powerstart Guide, having success with Android apps involves more than just making a great app.  Getting discovered by your potential users is critical  to success, and Android app contests are a great way to get more exposure.

Unfortunately, it’s a little harder to find a big challenge to compete in than it was a few years ago.  Now that Android has taken off, Google is done with the Android Developer Challenge (ADC).  The ADC II pages still show up in search results, but it’s way too late to enter!  The third PayPal X Developer Challenge also just ended.

So where do you turn?

I gathered a list of a few currently open competitions for Android apps, but note that some of them are ending very soon!

Adobe Air App Challenge

  • Site:
  • Deadline: November 11th, 2011
  • Price to enter: Free
  • Prizes: $200k in prizes, including $100k cash top prize
  • Target technology platform: Sony’s Honeycomb Tablets; using Adobe Air. Develop using these tools:
    • Adobe® Flash® Professional
    • Adobe® Flash® Builder
    • Flex SDK
  • Sponsor: Sony

App-Promo contest

  • Site:
  • Deadline: October 31st, 2011
  • Price to enter: Free
  • Prizes: $5k in marketing services
  • Target technology platform: any
  • Sponsor:

 Mobile App Showdown

  • Site: (down)
  • Deadline: December 2011
  • Price to enter: $1000
  • Prizes: Top 10 apps presented live in front of CES in Las Vegas
  • Target technology platform: any
  • Sponsor: N/A
  • Notes: For CES January 2012 – January 10-13, 2012

IDBYTE Android Mobile Applications Development Competition by Qualcomm and HTC

  • Site:
  • Deadline: October 14, 2011
  • Price to enter: Free
  • Prizes:
    • Flyer Tablet from HTC
    • Wildfire S, and Chacha handsets
    • Half day mentoring from IDBYTE, Qualcomm, and HTC
  • Target technology platform:
    • Unreleased app that is designed to promote tourism in Indonesia
    • An additional feature that include Augmented Reality (AR) technology and work great on Qualcomm Snapdragon Chipset and/or HTC mobile phone would be a plus.
  • Sponsor: Qualcomm and HTC

Ericsson Application Awards

  • Site:
  • Deadline: February 1, 2012
  • Price to enter: Free
  • Prizes for each category (Students and Companies):
    • 1st place: €15 000 and phones from Sony Ericsson
    • 2nd place: €10 000 and phones from Sony Ericsson\
    • 3rd place: €5 000
    • 4th and 5th place: Honorary Diplomas
  • Target technology platform:
    • Addresses the theme “Apps for the Networked Society”
    • Makes use of at least one Ericsson Labs API (e.g. Mobile Location, Text To Speech, etc.).
  • Sponsor: Sony Ericsson
  • Notes: Two categories
    • Students
    • Companies under 100 employees


  • Site:
  • Deadline: Closed
  • Price to enter: Free
  • Prizes: $5000 (each monthly winner)
  • Target technology platform: Use the 4shared API
  • Sponsor: 4Shared


As you can see, not all of these contests apply to all Android apps or developers.

You might find more by searching for competitions that apply specifically to you or your app. A few things that challenges seem to focus on:

  • Proprietary APIs that a company wants to promote
  • Hardware that a company wants to showcase
  • Countries or regions (e.g. the Indonesia tourism one below)
  • Contests for students or small companies

Be sure to share what you find here for the rest of us!

I’ll share more news on app contests that I find as well as other research I do in my email newsletter, so be sure to sign up now.

Posted in Android permalink

About ProjectJourneyman

I am a software engineer that escaped the cubicle world at a large company to go solo with Android app development. My attention to detail and quality applies both to my apps and to my research on how to make money with Android. Now that I have the freedom to work on my own projects, I am documenting my efforts in the hopes that it will help other current or aspiring independent Android developers get the income they desire.


Android App Contests and Promotions — 2 Comments

  1. ITU and Telefonica are hosting a “2nd Green ICT Application Challenge” to find the best and most innovative Concept Paper for an ICT application that would help enable Sustainable Energy for All.
    The winner will be awarded the cash prize of USD 3,000 and will be invited to present it in Paris, France on 18 september 2012 during the 2nd ITU Green Standards Week.
    For more information, visit

    • Thanks for sharing, the contest looks very interesting! It’s not just for Android, so you do need to compete against desktop and other mobile platforms (even better if you include all of them). Be aware that the submission deadline is 31 May 2012. However, note that you’re submitting the concept paper for the app and not the app itself. Maybe you can use the prize money to compete the app!