Linking to your Android app (or all of your apps) in the various Android app stores can be a bit of a hassle, since many app markets require a unique method to link to apps in their market.
Enter the Android Market Manager: this library encapsulates the linking methods for several of the big name app stores. It doesn’t cover all of the app stores covered in the Android Market Alternatives report, but it covers all of the big ones that I’ve made special efforts to link properly. Continue reading
My review of LeadBolt for ads in my Android apps has been a long time coming. I started working with them over six months ago. When the project I was working on didn’t quite match the ad units I investigated, my implementation of LeadBolt got stalled.
That’s too bad, actually. I integrated their ad units into my last two apps, and after seeing the results I am rolling out LeadBolt advertisements to my other apps as well. My lifetime average eCPM with them is over $2.00. Not bad at all… Continue reading
To earn more ad revenue from your Android apps, what you might need is more exposure. House ads work great, but they only reach out to customers you already have through your other apps.
That’s where Swappit comes it. Swappit is a bit of an outlier – you don’t earn ad revenue from it, but rather you exchange your ads for those in other apps that also use Swappit. Basically, it lets you run a house ad campaign in other developers’ apps. Continue reading
If you’re looking to drive Android app discovery and downloads from your website, you have likely considered using one of the app store badges that can be seen everywhere.
No, not the one from Apple (unless your app is also on the Apple Appstore). Android app store badges! There are in fact a lot to choose from.
There is a small quirk though – each app store that provides a badge creates a different sized image (and sometimes no image at all, but dynamic content).
And then there’s the clause of mutually assured annihilation: most of the app store branding guidelines require that their badge be “as big or bigger” than any other badges. At least they don’t all require that their badge be on top…
For most, the switch from Google’s Android Market to Google Play mostly meant the minor inconvenience of another user agreement. Users also found their “Market” shortcut missing from their home screen (if they had it there), and they need to replace it with the “Play Store”.
What does this mean to Android developers, though? Continue reading
