Some quick news on ad networks for your Android apps:
Samsung AdHub is closing down in June 2015. This one was never a big hit for me – I tested it out on one app and decided it wasn’t worth the hassle. Now, I’ll have to re-release my app to remove their SDK and re-route traffic back to my other networks.
Actually, I always had Admob as a fallback because AdHub only had ~37% fill rate for me. All told, I made about $7 with an eCPM of $0.67. Not good enough stats to encourage me to send more traffic even if they weren’t shutting down (I had actually forgotten about them until I got the closure email).
Note that the Samsung App store (see my review here) is still a fine store and I still have my apps there.
Amazon App Advertising
Amazon is ramping up their mobile ads game with their “Advertise your App with Amazon” service, which has an advantage over other display ads in that it can display directly on Kindle Fire lock screens. That’s great for driving traffic to an app on Amazon (and it won’t show on non-Amazon devices).
They hype that Amazon gamers are more likely to spend money. In my experience Amazon is actually pretty good at getting people to open their wallets, so purchase rates are much higher (even if total user counts are lower).
If you’re on the Amazon Appstore, this may be a worthwhile avenue to explore to see if the cost-per-user acquisition cost is more effective than elsewhere.
If you’re using the Android Market Manager library to simplify your app linking on your various app markets (such as the Amazon Appstore, Google Play, etc), then it’s time to grab an update. I just fixed several bugs, affecting the ability to show all of your apps for Google Play, the Amazon Appstore, and BlackBerry Appworld.
Just a quick update. If you’re using the Android Market Manager library to make life easier when handling multiple Android app stores, be sure to grab the latest update. I added a field to use the not-so-clearly documented “Seller DeepLink” ID to link to all of your apps on Samsung Apps.
Previously, the library used a web search because this functionality was not available.
So, update the Android Market Manager library and make sure your users find your other apps on the Samsung Galaxy Apps store.
Time for another App store review – the
Nokia X App Store (dead link). This is another non-Google branch of Android 4.1.2 in a separate ecosystem. It will be launching soon initially in developing nations, and targets a different demographic than the high-end Amazon devices.
While Nokia is building their app catalog the DVLUP developer portal offers some great sounding rewards. And, as with other exclusive ecosystems that don’t access Google Play, you need to be in this store to get on the Nokia X device line.
I’d like to present a resource on tools to develop Android apps. While I don’t teach how to write code or have a complete tutorial on how to use the development tools, these are essential part of the app development process and a lot of readers express an interest in hearing more. If you are going to develop native Android apps in Java rather than use a cross-platform framework (and sometimes even if you are using such a framework), you will be using the Android Developer Tools. There is a wealth of discussion on these tools, and now there is a book – Android Developer Tools Essentials (by Mike Wolfson and Donn Felker) – which I highly recommend. Read on to see why. Continue reading